03/02/2022

Top 5 Small business marketing strategies 

Almost every small business starts out the same way—with a big dream and a lot of hard work. But it's not always easy to find the right marketing strategies to help your business grow. That's why we've put together a list of the top five marketing strategies that have helped small businesses succeed. So read on, and see which ones might work for you!

Marketing a small business is complex but it does not have to be overwhelming.  

Here are the top 5 ways to market a small business to potential customers.

• Email marketing

• Social Media Marketing

• Referral Marketing from business associations 

• SEO or Search Engine Optimization

• Physical Promotional Products

Email Marketing

Email marketing begins with a  great email marketing strategy.

In short, you need to capture the email addresses of your paying customers and potential customers. Once you have their addresses, you can begin sending them promotional emails.

The best email marketing strategies provide a lot of useful and engaging relevant content with sales messages sprinkled in.

A companies email list is the only digital marketing tool they actually own. They don't own social media followers, they don't own SEO rankings, Google AdWords, or any other form of digital marketing.

This alone should cause a brand to want to develop an email marketing strategy to capture as many email addresses from qualified sources as possible.

An email marketing platform will handle most of this for businesses. The best ones will help with placing a lead capture on the landing pages of a businesses website. From there it will help a business to create the content and then send it to the target audience or ideal customer.

Social Media Marketing

Almost every small business has a Facebook page and/or Twitter account. Social media platforms are a great way to connect with potential and current customers. 

You should post interesting and engaging content

Small business owners often think they can handle social media posts for their business.

While some can, most will not be able to do a great job of creating a marketing strategy that is effective at engaging current customers while also reaching more potential customers.

A small business owner can multiply their marketing efforts by hiring a service to manage their social media marketing.  A great agency will create a marketing plan that includes helpful social media content for the target market of the business, help develop a good value proposition and bring in more happy customers.

Referral Marketing from business associations

This is one of the least expensive ways to market a small business. This is like old-school influencer marketing. 

Small businesses find joining networking groups to be a very very effective marketing strategy as they are launching and starting to grow the business. Businesses that do the best find a group that already has the target market of their potential customer. 

This form of marketing is one of the more labor-intensive forms of marketing because it requires a representative to regularly attend meetings and networking events but it can yield a lot of new customers for a business.

SEO or Search Engine Optimization

This is the process of optimizing a website to rank higher in Google search results. 

The goal of SEO is to increase visibility in organic or unpaid search results, thereby driving traffic and revenue. 

SEO can be done on-page (i.e., on the website itself) and off.

A great SEO strategy will help a business to rank higher in Google search results for the target market of the business. 

There are many agencies that will help with this but businesses should be careful as some use black-hat techniques that can result in Google penalties.

Of all of the marketing strategies that have been mentioned so far, SEO is one of the most complex for a small business to master.

The reason for that is learning how search engines work, doing keyword research, running paid ads on different channels, and then comprehending what the google analytics reports show is very difficult to master if it is not your full-time focus. This is one strategy that is best left to the pros. 

Done well SEO will increase sales and bring more customers to a small business. Done poorly it can quickly turn into the black hole of advertising.

Physical Promotional Products

This is one of the most underrated marketing strategies for small businesses. 

There are a number of promotional products that can be customized with your company name and logo. Some popular promotional items include:

-T-shirts

-Mugs

-Pens

-Keychains

-Magnets

These items are relatively inexpensive, and they can be given away at trade shows and events or used as part of a marketing campaign. If you're looking to drive traffic to your website or social media pages, promotional products are a great way to do it. You can include a URL or QR code on the product, which makes it easy for people to find your online presence.

Promotional products are an affordable way to market your small business. 

The perfect promotional product is one that They have a high ROI

Marketing a small business while at times can feel daunting, it can also be very rewarding. 

 The most important part is to create a marketing strategy that works for the business. 

As discussed above there are many different ways to market a small business, and the best way is usually a combination of several different strategies. 

What works for one small business might not work for another, so it's important to experiment with different marketing channels and strategies to find what works best for the business. 

The most important thing is to keep moving forward and trying new things until the right combination is found. When you find that special marketing mix business growth will soon follow.

These are just a few of the many marketing strategies that small businesses can use to grow their business. 

What has worked well for your small business? 

We would love to hear from you drop us an email at [email protected]

You're not sure what product to order for your next marketing campaign. You want to make sure you are getting the most out of your investment, but you don't know where to start.

With Fresh Horizons Group Concierge Service, you can rest assured that you are getting the best product and quality of product to help tell your story. We'll work with you one-on-one to find the perfect promotional item and marketing strategy for your needs.

Maximize your ROI from your marketing efforts and promotional products with Fresh Horizons Group Concierge Service. We'll help you create the perfect marketing plan and find the perfect promotional product(s)s to ensure you are getting the results your company deserves.