03/08/2022

Promote Your Business with Custom Apparel: How to Use Clothing as a Marketing Tool

When it comes to marketing, custom apparel is one of the most effective tools at your disposal. Clothing can be a great way to promote your business and reach new customers. In this blog post, we will discuss how businesses can use custom apparel to promote their brand. We will also provide tips on how to choose the right clothing for your business, and how to create a successful marketing campaign with custom apparel.

Custom clothing for business

When it comes to marketing, branded clothing is one of the most effective tools at your disposal. Clothing can be a great way to promote your business and reach new customers. In fact, a recent study (The 2019 Ad Impressions Study) has shown that custom apparel is more effective than traditional advertising methods such as TV commercials and online ads.

There are many different types of custom clothing that businesses can use to promote their brand. 

Custom logo apparel such as t-shirts, hats, and jackets are some of the most popular choices, but businesses can also use other types of clothing such as skirts, dresses, and even underwear! The key is to choose clothing that reflects your business’s branding and appeals to your customer.

Custom apparel for business

Here are the top 3  types of business apparel

1: Polo Shirts

2: Embroidered Dress Shirts

3: T-shirts

Each of these styles of business apparel serves a similar but different function in creating brand recognition.

Polo shirts with a company logo and embroidered dress shirts make great company gifts.  They are also excellent for employees to wear to the office or to trade shows and conventions. T-shirts with a custom design are a great way to promote your business at events such as festivals, concerts, and sporting events.

Isn't branded apparel expensive?

The cost of custom apparel will vary depending on the type of clothing you choose and the quantity you order. However, branded clothing is an investment that will pay off in the long run. Custom apparel is more cost-effective than traditional advertising methods, and it will continue to promote your brand long after the initial investment has been made.

The ROI is impressive

Check out these stats about the average number of impressions for different types of branded apparel according to the 2019 Ad Impressions Study.

1: Outerwear 6,100 impressions. 

    CPI  .008 Based on a $50.00 investment per garment

2: T-shirt 3,400 impressions 

     CPI  .003 based on a $9.00 investment per garment

3: Cap/Hat 3,400 impressions 

      CPI .004 based on a $ 12.00 investment per garment

4: Polo's 2,300 impressions 

       CPI  .11 based on a $25.00 investment per garment

How to create a successful promotional branding campaign with custom apparel

When creating a marketing campaign with custom apparel, it is important to keep the following in mind :

- Choose clothing that reflects your business’s branding and appeals to your customer.

- Make sure the design of the clothing is professional and looks good.

- Plan ahead and order enough apparel to meet your needs.

- Promote your campaign using online and offline channels.

- Have fun with it! A custom t-shirt can be a great way to show off your personality and creativity.

When it comes to custom business shirts there are a few top brands that stand out above the rest

Some of those brands are Bella+Canvas, Almade, Nike, Ogio, North Face, and Callaway.

Bella+Canvas are awesome t-shirts for screen printing. They are super soft and have a great retail fit.

The decoration method 

When it comes to creating company shirts, the decoration method you choose is important. Screen printing is a popular choice because it allows for a large amount of text and graphics to be printed on the shirt in a single pass. This makes it an economical option for larger quantities.

If you are looking for a more sophisticated look, embroidery may be the better option for you. An embroidered company shirt has been a staple in sales teams uniforms for a long time. It is a classic way to outfit your staff and create a uniform look.

Nike is one of the top brands when it comes to company apparel. They offer a wide range of products that can be customized with your company logo. Nike shirts are made from high-quality materials and their designs are sure to please even the most discerning customer.

Ogio is another excellent choice that has a little more aggressive pricing.

Other than outfitting employees how can branded company shirts be used to create brand awareness?

Fundraising events are a great way to get people involved and raise money for a good cause. Custom t-shirts are a popular choice for these types of events because they are comfortable, stylish, and can be easily customized with event information.

Athletic events are another great opportunity to promote your brand or team with custom apparel. T-shirts, hats, and sweaters are all popular choices for these types of events.

Clothing swaps are fun and sustainable way to get new clothes. Custom shirts are a great way to promote your brand while also participating in this eco-friendly event.  Brands such as Almade which is made in part from recycled materials fit really well with this concept.

When it comes to promotional products you are hard-pressed to beat the impact a t-shirt give away has at an event.

 Custom-printed shirts are a great way to get your company’s name and logo in front of potential customers. They also make great keepsakes that people will be sure to wear again and again.

Be sure to order enough shirts so everyone who attends the event can have one, and plan ahead so you have enough time for printing. Custom printed shirts can oftentimes be ordered with low minimums compared to just a few years ago. 

Special Offers  

In addition to using custom shirts as a way to promote your business at events, you can also use them as part of special offers. For example, if you are having a sale on your products, offer a free shirt with each purchase. This is a great way to get people excited about your sale and increase traffic to your store.

There you have it! Custom apparel is a great way to promote your business. 

 If you’re looking for a unique and memorable way to promote your business, custom apparel is the perfect solution. With a great return on investment, it’s no wonder that so many businesses are turning to promotional clothing as a way to increase brand awareness and drive sales. Ready to get started? Contact the team at Fresh Horizons today and let us help you create an unforgettable apparel promotion.

Promote Your Business with Custom Apparel: How to Use Clothing as a Marketing Tool

When it comes to marketing, custom apparel is one of the most effective tools at your disposal. Clothing can be a great way to promote your business and reach new customers. In this blog post, we will discuss how businesses can use custom apparel to promote their brand. We will also provide tips on how to choose the right clothing for your business, and how to create a successful marketing campaign with custom apparel.

Custom clothing for business

When it comes to marketing, branded clothing is one of the most effective tools at your disposal. Clothing can be a great way to promote your business and reach new customers. In fact, a recent study (The 2019 Ad Impressions Study) has shown that custom apparel is more effective than traditional advertising methods such as TV commercials and online ads.

There are many different types of custom clothing that businesses can use to promote their brand. 

Custom logo apparel such as t-shirts, hats, and jackets are some of the most popular choices, but businesses can also use other types of clothing such as skirts, dresses, and even underwear! The key is to choose clothing that reflects your business’s branding and appeals to your customer.

Custom apparel for business

Here are the top 3  types of business apparel

1: Polo Shirts

2: Embroidered Dress Shirts

3: T-shirts

Each of these styles of business apparel serves a similar but different function in creating brand recognition.

Polo shirts with a company logo and embroidered dress shirts make great company gifts.  They are also excellent for employees to wear to the office or to trade shows and conventions. T-shirts with a custom design are a great way to promote your business at events such as festivals, concerts, and sporting events.

Isn't branded apparel expensive?

The cost of custom apparel will vary depending on the type of clothing you choose and the quantity you order. However, branded clothing is an investment that will pay off in the long run. Custom apparel is more cost-effective than traditional advertising methods, and it will continue to promote your brand long after the initial investment has been made.

The ROI is impressive

Check out these stats about the average number of impressions for different types of branded apparel according to the 2019 Ad Impressions Study.

1: Outerwear 6,100 impressions. 

    CPI  .008 Based on a $50.00 investment per garment

2: T-shirt 3,400 impressions 

     CPI  .003 based on a $9.00 investment per garment

3: Cap/Hat 3,400 impressions 

      CPI .004 based on a $ 12.00 investment per garment

4: Polo's 2,300 impressions 

       CPI  .11 based on a $25.00 investment per garment

How to create a successful promotional branding campaign with custom apparel

When creating a marketing campaign with custom apparel, it is important to keep the following in mind :

- Choose clothing that reflects your business’s branding and appeals to your customer.

- Make sure the design of the clothing is professional and looks good.

- Plan ahead and order enough apparel to meet your needs.

- Promote your campaign using online and offline channels.

- Have fun with it! A custom t-shirt can be a great way to show off your personality and creativity.

When it comes to custom business shirts there are a few top brands that stand out above the rest

Some of those brands are Bella+Canvas, Almade, Nike, Ogio, North Face, and Callaway.

Bella+Canvas are awesome t-shirts for screen printing. They are super soft and have a great retail fit.

The decoration method 

When it comes to creating company shirts, the decoration method you choose is important. Screen printing is a popular choice because it allows for a large amount of text and graphics to be printed on the shirt in a single pass. This makes it an economical option for larger quantities.

If you are looking for a more sophisticated look, embroidery may be the better option for you. An embroidered company shirt has been a staple in sales teams uniforms for a long time. It is a classic way to outfit your staff and create a uniform look.

Nike is one of the top brands when it comes to company apparel. They offer a wide range of products that can be customized with your company logo. Nike shirts are made from high-quality materials and their designs are sure to please even the most discerning customer.

Ogio is another excellent choice that has a little more aggressive pricing.

Other than outfitting employees how can branded company shirts be used to create brand awareness?

Fundraising events are a great way to get people involved and raise money for a good cause. Custom t-shirts are a popular choice for these types of events because they are comfortable, stylish, and can be easily customized with event information.

Athletic events are another great opportunity to promote your brand or team with custom apparel. T-shirts, hats, and sweaters are all popular choices for these types of events.

Clothing swaps are fun and sustainable way to get new clothes. Custom shirts are a great way to promote your brand while also participating in this eco-friendly event.  Brands such as Almade which is made in part from recycled materials fit really well with this concept.

When it comes to promotional products you are hard-pressed to beat the impact a t-shirt give away has at an event.

 Custom-printed shirts are a great way to get your company’s name and logo in front of potential customers. They also make great keepsakes that people will be sure to wear again and again.

Be sure to order enough shirts so everyone who attends the event can have one, and plan ahead so you have enough time for printing. Custom printed shirts can oftentimes be ordered with low minimums compared to just a few years ago. 

Special Offers  

In addition to using custom shirts as a way to promote your business at events, you can also use them as part of special offers. For example, if you are having a sale on your products, offer a free shirt with each purchase. This is a great way to get people excited about your sale and increase traffic to your store.

There you have it! Custom apparel is a great way to promote your business. 

 If you’re looking for a unique and memorable way to promote your business, custom apparel is the perfect solution. With a great return on investment, it’s no wonder that so many businesses are turning to promotional clothing as a way to increase brand awareness and drive sales. Ready to get started? Contact the team at Fresh Horizons today and let us help you create an unforgettable apparel promotion.